Environmental Protection Society in collaboration with Pakistan Poverty Alleviation Fund for the first time ever celebrated World Tourism day under the theme of Sustainable Tourism – a tool for Development, celebrated and attended by more than 70 students of GGMS Dadahara and female members from village and community organizations of UC Kuza bakhel, district Swat. This day is celebrated every year with different themes selected by UNWTO national assembly the purpose of which is to raise awareness on social, cultural, political and economical importance of tourism among international community and tourism sector contributions in achieving SDGs. This day was marked by displaying banners, plays by students on sustainable tourism; selling regions specialty and goods of community to promote local economy, conserving nature and reducing over consumption and waste, maintaining and promoting diversity of culture and good human relation and co-ordination of host community with tourists. Theme was more put into words by speeches and beautiful poem which said,

‘’Let’s all as stakeholders pledge to make tourism, the real responsible, the real sustainable’’.

At the end of the event VO president, Miss. Samina paid her gratitude to EPS for celebrating the day by saying,

‘’ We never knew about this day before. Swat is a tourism hub and we, the inhabitants need to realize its importance’’.